NEWME doubles down on Rajasthan with three new stores across Jaipur and Jodhpur to expand its offline presence thus reinforcing its high-conviction offline growth strategy

With three stores in Jaipur and its entry into Jodhpur, NEWME scales deeper in Rajasthan within eight months of entering the state, reinforcing its high-conviction approach to offline growth~
Jaipur, August 27th, 2026: India’s fastest-growing omnichannel fashion-tech brand for Gen Z women, NEWME is strengthening its offline growth strategy with the launch of three new stores across Jaipur and Jodhpur within a span of two weeks. The expansion takes the brand’s footprint in Rajasthan to four stores including three in Jaipur within just eight months of entering the state with its 1st store in Vaishali Nagar Jaipur, underscoring the market’s rapid emergence as one of NEWME’s strongest growth engines.
Rather than pursuing expansion through sheer geographic spread, NEWME is increasingly following a strategy of building greater density in markets where consumer response has validated long-term demand. Jaipur’ trajectory reflects this approach. The city’s strong adoption of the brand’s omnichannel retail experience has encouraged NEWME to accelerate investments, deepen accessibility and strengthen its presence in a market that continues to outperform internal expectations. With the opening of its first store in Vaishali Nagar in Jaipur, NEWME received massive customer love and the store continues to be one of the top performing stores for the brand. Jaipur is emerging as a strong market for the brand and NEWME plans to capture this with the opening of 2 new stores in Malviya Nagar and Rajapark area of Jaipur.
This approach is consistent with NEWME’s broader retail strategy, where offline stores are designed as part of an integrated omnichannel ecosystem rather than standalone points of sale. Working alongside digital commerce, community-led discovery and rapid fulfilment, the brand’s physical stores help create a more connected customer journey. As India’s Gen Z consumers increasingly move fluidly between online and offline channels, NEWME is focused on building greater density in markets where this integrated model is seeing strong consumer traction.
Jaipur has emerged as one of the clearest examples of this strategy in action. Following the exceptional response to its first store, NEWME has now added two more locations including one at GT Central Mall, Malviya Nagar and another at Pink Square Mall in Rajapark taking its footprint in the city to three stores. NEWME will also open its 4th store in Jaipur in the upcoming Pacific Mall Jaipur in October month.The rapid expansion reflects sustained consumer engagement and growing confidence that Jaipur can support a deeper retail network rather than a single flagship presence.
Beyond deepening its presence in Jaipur, NEWME is expanding its Rajasthan footprint with its entry into Jodhpur, where it is opening its first store at K Mall. Jodhpur represents an important next market for the brand in the state, extending NEWME’s reach to a growing base of young, fashion-conscious consumers beyond Jaipur. The expansion reflects the brand’s conviction in Rajasthan as a market and its broader belief that the next phase of fashion consumption in India will increasingly be shaped by aspirational cities, where digitally native consumers seek the same access to trends, assortment and retail experiences as their counterparts in larger metros.
Commenting on the expansion, Mr. Sumit Jasoria, Co-founder & CEO, NEWME, said, “Jaipur will always be special to me because it’s my hometown, but what makes this milestone truly meaningful is what it tells us as a business. Growing from one store to three in Jaipur and four across Rajasthan in less than a year has reinforced our belief that when a market responds strongly, the right strategy is to go deeper, not just wider. We’re seeing consumers embrace an omnichannel way of shopping, where stores play an important role alongside digital discovery and convenience. Rajasthan has become an important proof point for that approach, and we’re excited to continue investing in markets where we see sustained consumer engagement and long-term growth potential.”
The Rajasthan expansion forms part of NEWME’s broader ambition to build one of India’s most agile omnichannel fashion retail networks. Having established a presence across Bengaluru, Mumbai, Delhi NCR, Chandigarh, Visakhapatnam, Ludhiana, Pune, Surat, Ahmedabad and several other cities, the company continues to expand selectively, prioritising markets where strong consumer demand supports long-term scale rather than short-term reach.
Alongside its offline expansion, NEWME is also scaling NEWME Zip, its quick-commerce offering that has already received a strong response in Bengaluru and Delhi NCR. Together, physical retail, digital commerce and quick delivery are shaping an integrated omnichannel platform designed to meet the evolving expectations of India’s Gen Z consumers while strengthening NEWME’s long-term growth engine.
About NEWME:
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets more than 500 Mn Gen Z customers in India and Southeast Asia. NEWME believes in the transformative power of technology to enhance designs and solve for accessibility and affordability in fashion. The brand genuinely celebrates the spirit of self-expression and individualism among youth and offers thousands of designs and trends to choose from every day. The carefully curated collection of trendsetting products, released weekly, aims to empower youthful, raw, and high-energy consumers, meeting their desire to be their ‘NEWME’ every day.