~With its fifth store in Maharashtra and second store in Mumbai, NEWME continues its rapid offline expansion across key fashion markets as it moves towards 50 stores by October
Mumbai, 21st August 2026: NEWME, India’s fast-growing omnichannel fashion-tech brand for Gen Z women, is strengthening its presence in one of the country’s most influential fashion markets with the launch of its second store in Mumbai, a new high-street destination in Belapur, Navi Mumbai. The launch marks NEWME’s fifth store in Maharashtra and comes as the brand continues to see strong consumer response across the state, prompting it to deepen its presence in Mumbai with a high-street format that brings its trend-first fashion experience closer to a wider community of young consumers. To celebrate the launch, NEWME will offer a Buy 1 Get 1 offer to customers on 22 and 23 August.
Spread across 2000 sq. ft., the store brings NEWME’s digital-first retail experience to the market through interactive smart mirrors, dedicated selfie corners and trend-led visual merchandising, with over 500 fresh styles introduced every week. With the Belapur opening, NEWME will operate 35 stores nationwide and remains on track to expand its retail network to 50 stores by October. The continued expansion reflects the brand’s growing focus on building a strong omnichannel presence, combining its digital-first foundation with an expanding network of physical stores that brings NEWME closer to Gen Z consumers across the country.
Mumbai has long been at the forefront of India’s fashion and youth culture, making it an important market for NEWME as the brand expands its physical footprint across the country. The brand’s existing stores across Maharashtra, particularly in Mumbai and Pune, have witnessed strong consumer traction and footfalls, reinforcing the state’s position as an important market in NEWME’s offline growth journey. The new Belapur store allows the brand to build on this momentum while opening access to Navi Mumbai’s rapidly growing population of young, fashion-conscious and digitally connected consumers.
Commenting on the expansion, Sumit Jasoria, Co-founder & CEO, NEWME, said, “Mumbai has been an important market for NEWME, and the performance of our existing stores has given us the confidence to deepen our presence here. With our fifth store in the state and second location in Mumbai, we are expanding our reach to a wider community of Gen Z women while strengthening our presence across one of India’s most dynamic fashion markets. As we move towards 50 stores, our focus is not simply on adding locations, but on building an integrated retail network that allows us to respond faster to what our consumers want and serve them wherever they choose to shop.”
NEWME’s expanding physical footprint forms part of a broader omnichannel growth strategy built around technology, real-time consumer insights and an agile supply chain. As the brand has scaled offline, its ability to respond quickly to demand, replenish inventory and continuously introduce new styles has become increasingly central to delivering a consistent consumer experience across markets.
Alongside its growing store network, NEWME continues to strengthen its digital ecosystem through NEWME Zip, its quick-fashion offering designed to bring trend-first fashion to consumers with greater speed and convenience. Together, NEWME’s online platform, expanding physical retail network and quick-fashion capabilities are enabling the brand to build a more integrated fashion experience for a generation that increasingly moves seamlessly between digital and offline shopping.
Since its inception in 2022, NEWME has rapidly expanded its presence across India by combining technology-led fashion discovery with a deep understanding of Gen Z consumers. Following its recent expansion in Rajasthan and continued growth in Delhi NCR, the brand is now focused on strengthening its presence across both established metropolitan markets and emerging fashion hubs as it progresses towards its next retail milestone of 50 stores.
About NEWME
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi and Himanshu Chaudhary, NEWME targets more than 500 million Gen Z consumers across India and Southeast Asia. Leveraging technology to transform design, accessibility and affordability in fashion, NEWME celebrates self-expression and individuality through thousands of trend-led styles. With fresh collections launched every week, the brand empowers young consumers to embrace their unique identity and become their “NEWME” every day.