Enhanced Viewing in India
- Samsung’s new Mini LED lineup delivers brighter visuals, richer colours, and intelligent viewing with advanced processing and immersive design
Starting at INR 42990, Samsung Mini LED TVs cater to diverse consumer preferences with screen sizes ranging from 43-inch to 100-inch. Its MetalStream Design, inspired by aircraft aesthetics, offers a sleek, single-metal body with ultra-slim bezels for an immersive edge-to-edge viewing experience. With its combination of advanced technology, AI features and premium design, Samsung’s Mini LED TVs make next-gen entertainment accessible to all.
“Samsung has been the Global No. 1 TV Brand for 20 consecutive years. We are taking a decisive step towards democratising premium home entertainment with our latest Mini LED TVs and this launch reflects our commitment to making advanced display technologies more accessible. By combining technology and AI, we are focused on delivering an immersive and enhanced viewing experiences. As we continue to push the boundaries of innovation, we will ensure that the benefits of next-generation technology reach more homes across the country,” said Viplesh Dang, Vice-President, Visual Display Business, Samsung India.
At the core of this launch is Samsung’s advanced Mini LED technology, which delivers superior picture quality with deeper contrast, enhanced clarity and life-like visuals. Mini LEDs are half the size of conventional LEDs, and provide precise light control, revealing finer details and realistic depth.
Pure Spectrum Color ensures pixel-level accuracy for true-to-life, ultra-wide colour reproduction, making each hue rich and precise. Advanced phosphor technology further enhances colour performance, delivering over 90% wide colour gamut for more vivid and realistic visuals. Additional enhancements such as Color Booster and Mini LED HDR further elevate contrast and colours to ensure consistently high-quality visuals across content.
For gamers and sports lovers, the Motion Xcelerator 144Hz feature guarantees smooth motion and no blur, ideal for fast-paced content. It estimates the movement between frames and uses that information to improve motion smoothness for subsequent frames.
The new range offers the most advanced Mini LED experience, combining Samsung’s picture quality and AI-powered features, including an AI Sound Controller for audio performance based on user preference. The Mini LED TVs are powered by the NQ4 AI Gen2 Processor, which features a 20-neural-network architecture for real-time picture and sound optimisation. The technology enables superior upscaling, enhanced contrast control, and improved clarity across content types.
Samsung Knox Security protects sensitive data and monitors connected IoT devices, while SmartThings optimises home devices for a smarter lifestyle. One UI Tizen delivers a seamless experience with quick access to content, AI management, and seven years of OS upgrades.
Redefining home entertainment
The new Mini LED lineup comes with Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service that provides free access to over 150+ national and international channels across 14 languages spanning news, movies, entertainment and infotainment.
Customers can enjoy up to 5% cashback and zero down-payment EMIs with flexible tenures up to 30 months. With innovative features and exclusive launch offers, Samsung’s new Mini LED TV range is set to transform living spaces into cinematic hubs.
Samsung Mini LED TVs are available across leading retail outlets and online platforms, including Flipkart and Samsung.com.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com/in