Dimapur, April 25, 2026: HomeLane, India’s leading tech and AI-enabled home interiors brand, has expanded its footprint into Northeast India with the launch of its first studio in Dimapur at Chumukedima. The launch marks an important step in HomeLane’s strategy to deepen its presence in emerging regional markets, where demand for organised, design-led, and technology-enabled home interiors is steadily growing.
Dimapur, the economic gateway and commercial hub of Nagaland, is witnessing steady growth driven by strong connectivity and a diverse consumer base. As the city evolves, homeowner preferences are also shifting towards structured, organised, and tech-enabled interior solutions, along with a growing appreciation for locally rooted design. HomeLane is well-positioned to meet this demand by blending technology-led execution with beautiful, locally inspired designs, delivering a transparent, hassle-free, and seamless interiors experience for homeowners.
The studio has been launched in partnership with M/S Buildsworth Enterprises, led by Thejangulie Sale. The partnership enables an end-to-end delivery of interior solutions covering design, execution, and installation under a single coordinated model. Notably, the studio is fully operated by local professionals, reinforcing HomeLane’s commitment to building regionally rooted, community-driven entrepreneurship while delivering a standardised, high-quality customer experience.
The launch marks a strategic step in HomeLane’s studio expansion, as it deepens its presence in high-potential emerging markets, reinforcing its broader growth strategy to scale up to 100 FOFO studios this year across key markets. As part of its Northeast expansion roadmap, HomeLane aims to establish 7 studios across the seven sister states by FY27, further strengthening its regional footprint.
The studio is spread across 2,225 sq ft and is designed as an immersive experience space where homeowners can explore modular kitchens, wardrobes, and full-home interior solutions in a structured setting. The studio reinforces HomeLane’s positioning as a one-stop solution for premium design and end-to-end execution, simplifying the journey from concept to completion.
At the core of the experience is SpaceCraft, HomeLane’s proprietary AI-powered platform, which enables real-time 3D visualisation, instant pricing, and greater accuracy in translating designs into executed homes.
Customers at the studio can benefit from HomeLane’s differentiated offering:
• AI-powered design visualisation through SpaceCraft
• Transparent pricing with no hidden costs
• A 45-day delivery guarantee
• A 10-year material warranty
• Dedicated design and project management support
• End-to-end execution capability through integrated local construction expertise
Speaking on the launch, Tanuj Choudhry, Co-Founder and COO, HomeLane, said, “Dimapur marks our first launch in Northeast India and is a strategically important market for us as we expand in the region. As Nagaland continues to see steady infrastructure development and emerging innovation-led growth, Dimapur is witnessing a clear shift in consumer behaviour, with homeowners increasingly seeking organised, transparent, and technology-led interior solutions. Our partnership-led model enables us to deliver a seamless, end-to-end experience designed around the evolving expectations of homeowners in Nagaland.”
Speaking on the partnership, Thejangulie Sale, said, “Dimapur’s homeowners are becoming more design-aware and are actively looking for structured, predictable and reliable interior solutions. Through this partnership with HomeLane, we are able to bring together local expertise and a technology-led design approach, offering customers a more transparent and end-to-end home interior experience.”
About HomeLane
Established in 2014, HomeLane has grown into India’s leading tech and AI-enabled home interiors brand, providing end-to-end interior services in a personalised, professional manner. With a strong focus on technology and customer satisfaction, HomeLane has successfully delivered over 55,000 customers across 48 cities through its 79 Experience Centres. It is backed by marquee investors like Accel, Peak XV, Westbridge, Pidilite, and MS Dhoni.