Surya Roshni Limited, one of India’s most trusted names in lighting, wires & cables, fans, home appliances, PVC pipes, water pumps, water tanks & steel pipes, recently concluded its Bandhan Retailer Scheme, an initiative designed to recognize and reward the invaluable contribution of its authorized retailer network to the company’s continued growth and success.
As part of the scheme, Surya Roshni felicitated its winning channel partners with an array of exciting prizes, including scooters, cars, and several other rewards. The Bandhan Retailer Scheme reflects the company’s deep appreciation for the trust, commitment, and long-standing partnership of its retailers, who have played an instrumental role in strengthening the Surya brand across markets.
The initiative witnessed participation from more than 20,000 partners across the country purchasing Surya Fans under the scheme. This year, three lucky winners from Jammu & Kashmir, Gujarat and Rajasthan won scooters, while the bumper prize, a Car, was awarded to a channel partner from Rajasthan. In addition to these marquee prizes, winners also received fully automatic washing machines, LED TV and mixer grinders, making the campaign a memorable celebration for Surya’s retail partners.
Commenting on the initiative, Bipin Mamgain, Business Head – Consumer Durables, Surya Roshni Limited, said:
“Our authorized Channel partners are an integral part of Surya’s growth journey and play a vital role in taking our products to customers across the country. Through the Bandhan Retailer Scheme, we wanted to recognize their continued trust and partnership. We are delighted to congratulate all the winners and remain committed to strengthening our relationships with our partners through meaningful engagement initiatives.”
The retailer who won the car said:
“Winning a car came as a complete surprise. Being associated with Surya has always been rewarding, and this recognition makes it even more special. It is a proud and memorable moment for my family, and I sincerely thank Surya Roshni for this wonderful initiative.”
By appreciating the contribution of its channel partners through such engagement initiatives, the company continues to strengthen its channel ecosystem while reinforcing its commitment to long-term partnerships and mutual growth.
Wed, Jul 8, 2026