India, 25 December 2025: Ample Group and the LEGO Group announce the launch of Bengaluru’s newest LEGO® Certified Store at Phoenix Mall of Asia, Hebbal. Timed perfectly for the holiday season, the store has been created as an immersive destination for kids, families, and adult LEGO fans, offering one of the most engaging LEGO retail experiences in South India. This marks Ample’s second LEGO Certified Store in the city, further expanding the brand’s presence and accessibility for fans across Bengaluru.
The new store features one of India’s largest Pick-a-Brick Walls, an experience long requested by the LEGO® fans and now delivered in its biggest form yet. Shoppers will also discover over 250+ exclusive sets, immersive build zones, the Make Your Own Minifigure station, and vibrant displays that bring the LEGO® universe to life.
To mark the festive launch, the brand has introduced a host of Brickmas offers and holiday experiences, including up to 50% off on select sets – making it an ideal time for gifting. Shoppers will also receive tier-based gifts with every purchase, and three lucky customers stand a chance to win a year of LEGO surprises, with one set delivered each month through 2026.
A key highlight of the launch is the FREE Winter PLAYground, accessible to kids with any store purchase. The Christmas-themed PLAYzone includes a meet-and-greet with LEGO Santa, fun building games, exclusive holiday stickers, and collectible passport stamps designed especially for young builders. With a giant LEGO Christmas tree and festive décor across the store, the Winter PLAYground promises to be one of the most joyful experiences for families this season.
Bhavana Mandon, General Manager, LEGO India, said, “The newest LEGO® Certified Store at Phoenix Mall of Asia is one of our most exciting yet. From one of India’s largest Pick-a-Brick Walls to experiential PLAY zones and custom-built Bengaluru-themed models, we’re bringing an elevated LEGO experience to fans of all ages. With Christmas around the corner, there couldn’t be a better time to invite kids & adults alike to enjoy our Winter PLAYground, exclusive stamps, surprise gifts, and festive Brickmas deals.”
Ample Group continues to strengthen the LEGO brand’s presence in India, with successful Certified Stores in Gurugram, Chennai, and Bengaluru, and more planned for the next financial year across the country. The newest location at Phoenix Mall of Asia reinforces the company’s commitment to world-class experiential retail and to bringing global brands closer to Indian consumers.
Speaking on the launch, Rajesh Narang, CEO & Founder of Ample Group, said, “Bengaluru has one of the most passionate LEGO® communities in India, and this store is built for them. From exclusive sets and immersive build zones to Brickmas celebrations and one of India’s largest Pick-a-Brick Walls, we’ve created a destination where families, kids, and Adult LEGO Fans can truly celebrate the joy of building this holiday season.”
For more details on the launch experiences, Brickmas offers, and the Winter PLAYground schedule, visit: https://lego.mybrickhouse.com/pages/store-launch
About Ample for Retail
Ample is one of India’s most trusted multi-category retail networks, operating 120+ stores across 30+ cities for leading global brands. We shape new retail categories and deliver future-ready, consistent customer experiences across technology, lifestyle, sports, and entertainment. Our ecosystem continues to expand with strong partnerships and robust service capabilities. We remain committed to building accessible, high-quality retail for every customer we serve. For more information: www.ample.co.in
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO® bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com