Lucky Lakshmi 2025: 22 September 2025 – 9 November 2025
Win Big with Assured, Weekly, Periodical & Bumper Prizes worth Crores!
Saurashtra, Gujarat — XXXXX, 2025 – All India Gem & Jewellery Domestic Council (GJC) proudly brings the iconic ‘Lucky Lakshmi’ festival to Rajkot and Kutch from 22nd September to 9th November 2025. Designed to be the world’s largest jewellery shopping festival, Lucky Lakshmi will not only boost festive-season jewellery sales but also shower customers with unprecedented prize opportunities.
Unmatched Prize Bonanza for Consumers
- Assured Prizes: A ₹200 digital gift voucher with every coupon for jewellery purchases of ₹25,000 and above.
- Periodical Prizes: Nearly 15,000 prizes, including Silver Coins and Gold Coins, at various coupon milestones.
- Weekly Prizes: 20 draws every week for seven weeks, with 140 Gold Coins (5 gm each) up for grabs.
- Bumper Prizes: A 1 Kg Gold National Prize and 250 gm Gold Zonal Prizes (one per region), guaranteed to create a nationwide buzz.
‘Lucky Lakshmi’ is more than just a campaign; it is a national movement that aims to strengthen consumer confidence, build connections, and expand festive-season jewellery sales. In the previous edition, over 150 cities participated, and more than ₹10 crore worth of prizes were disbursed, making it a resounding success.
‘Lucky Lakshmi’ is a national, PAN-India promotional scheme led by GJC to establish India’s version of a world-class jewellery festival. The initiative aims to:
- Shift buying trends among younger consumers (Gen Z) toward gold, diamond, and silver jewellery during the festive season.
- Incentivise end customers to purchase jewellery while promoting organised, compliant businesses.
- Drive nationwide awareness and demand through a digital-first, transparent promotion executed across multiple media channels.
Mr. Rajesh Rokde, Chairman of GJC: “To establish India’s premier Jewellery Shopping Festival, ‘Lucky Lakshmi’ aims to invigorate the industry, particularly during the crucial festive period. This initiative is poised to shift the buying trends of the younger generation, including Gen Z, towards precious jewellery, while simultaneously incentivising end-customers to make gold, diamond, and silver jewellery purchases. For the organised and compliant businesses of Rajkot and Kutch, this is a golden chance to enhance their industry image with both the Government and discerning consumers.”
Salient Features of the ‘Lucky Lakshmi’ B2C Scheme:
- Customer Engagement: Retailers issue one coupon for every purchase of jewellery worth ₹25,000 and in multiples thereof.
- Transparent Draws: Customers participate in a contest to qualify for periodical, weekly, and bumper draws, all conducted digitally for maximum visibility and transparency.
- Exclusive for GJC Members: This festival is exclusive to GJC membership holders, underscoring the importance of joining this prestigious initiative.
“We are calling upon all our esteemed jewellers in Rajkot and Kutch to seize this incredible opportunity,” stated Mr. Avinash Gupta-Vice Chairman ” ‘Lucky Lakshmi’ is not just a festival; it’s a movement designed to significantly boost jewellery sales, attract new generations of buyers, and reinforce the trust and transparency within our industry. Rajkot and Kutch have a rich heritage in jewellery craftsmanship, and by participating in ‘Lucky Lakshmi’, you will gain immense mileage in terms of customer demand, brand visibility, and ultimately, business growth. Let’s make this festive season the most prosperous one yet!”
“Lucky Lakshmi offers a transparent and exciting way to engage younger customers while delivering real value in-store—it’s a win for our business and our community,” said Mr. Madan Kothari-Director GJC & Convenor Lucky Lakshmi.
“Lucky Lakshmi gives Rajkot and Kutch retailers a transparent, reward-driven platform to attract millennial and Gen Z shoppers during the festive season,” said Mr. Haresh Soni-Past Chairman GJC. “This digital-first initiative will help local stores compete with national brands while strengthening trust in the jewellery category.”
A significant portion of the budget will be allocated to a 360-degree media campaign encompassing digital platforms, programmatic marketing techniques like geo-targeting to influencer marketing and intensive social media outreach, radio, print, television, outdoor etc.