Centuary Mattresses & Sofas Strengthens Odisha Leadership with New Flagship Store in Bhubaneswar

● Odisha’s branded mattress market estimated at INR 120 crores; Centuary holds a 20% share
● 7th COCO store for the brand and the first outside Hyderabad; 4 more planned in Odisha
25th March 2026: Centuary Mattresses, known as India Ka Sleep Specialist, has launched a new store in Bhubaneswar at Patia–Raghunathpur, as part of its continued expansion in Odisha. The launch will be graced by Ms. Sivani Sangita, a popular Odia film actress, as the Special Guest.
Odisha remains a key market for Centuary Mattresses & Sofas. The new store comes at a time when Patia–Raghunathpur is witnessing rapid urban growth and increasing demand for premium home solutions. Rising incomes and greater awareness around sleep wellness are also influencing customer preferences in the region. Its connectivity to both Bhubaneswar and Cuttack makes the location well-suited to serve a wider customer base (including residential and hospitality segments), further strengthening the brand’s presence in East India. Centuary already has a network of over 5,000 stores across the country, and this launch adds to its growing direct retail footprint.
Uttam Malani, Executive Director, Centuary Mattresses & Sofas said, “We are pleased to mark a significant milestone with the launch of our first COCO store outside Hyderabad, here in Bhubaneswar. This reflects our continued focus on strengthening our presence in East India and bringing our sleep solutions closer to customers. Odisha plays an important role in our growth journey, supported by our strong manufacturing capabilities in the state, where we employ around 500 people and produce up to 20,000 mattresses every month. With rising aspirations among middle and upper-class consumers and a clear shift towards branded mattress solutions, we see strong long-term potential in this market. Over the next year, we plan to expand further with four COCO stores in the region, as we continue to focus on accessibility, innovation, and enhancing the overall customer experience.
The latest store will offer a comprehensive range of mattresses and sofas, including premium and customised options tailored to evolving consumer needs. It will also showcase innovative products such as the PU Rest Mattress (India’s first mattress with a 25-year guarantee), highlighting the brand’s focus on quality and durability. As part of the launch, customers can avail special offers, including up to 50% off on sofas, 20% off on mattresses, buy-one-get-one-free offers on accessories, and additional benefits on select sofa purchases.
Ms. Sivani Sangita said, “I am delighted to be part of this special launch with Centuary Mattresses & Sofas in Bhubaneswar. A good night’s sleep and overall comfort play an important role in our well-being, and it is encouraging to see a brand that focuses strongly on comfort, quality, and innovation. Centuary has built a strong reputation across India, and experiencing their products today clearly shows why they are trusted by so many customers in the country.”
About Centuary Mattresses
With a legacy spanning over 3 decades, Centuary Mattresses, popularly known as India’s Sleep Specialist, is one of India’s fastest-growing mattress brands and a pioneer in the comfort and bedding industry. With its roots in Hyderabad, the brand has consistently innovated and established itself as a front-runner in the mattress space while expanding its product range and geographical footprint. The group entity, is recognized as a Star Export House by the Ministry of Commerce and Industry and is among the largest exporters of mattresses from India.
Today, Centuary offers a comprehensive range of sleep solutions, including spring mattresses, foam mattresses, coir mattresses, memory foam mattresses, and orthopaedic mattresses. Understanding the unique needs of infants, the company has also introduced a dedicated baby mattress range under the brand Beddy by Centuary.
Centuary Mattresses is India’s first ISO-certified mattress brand and has secured the CertiPUR-US certification, adhering to global quality and environmental standards. The company has pioneered several innovations such as Copper Gel, Micro Springs, and Centuary Protect—an anti-microbial shield recommended by the National Health Academy.
The brand has a strong presence across 18 states with over 4,500 dealers and 450+ exclusive brand stores. It operates manufacturing plants in Hyderabad and Bhubaneswar, along with multiple sales depots and offices across India.