Amid a growing infrastructure landscape of Bihar, color-coated steel technology has helped developers address the region’s unique climate challenges.
Bihar, 4th September 2025: Bihar’s infrastructure has seen steady growth over the past few years. The government schemes like Pradhan Mantri Awas Yojana (PMAY) and establishment of climate-resilient smart warehouses are adding credibility to it with initiatives like affordable housing, health centres, logistics hubs, and several other urbanisation projects.
Due to the harsh climatic conditions in Bihar, which range from scorching summers to freezing winters, from low humidity to seasonal flooding, the terrain demands durable and high-performance building materials. These conditions challenge the conventional materials used in infrastructure, leading to a surge in maintenance costs and a decrease in structural lifespan. Tata BlueScope Steel is addressing these challenges with its innovative coated-steel portfolio that showcases durable, strong, and aesthetic products that respond well to Bihar’s demanding climate.
As per the research data, the Tier 2 and Tier 3 cities of Bihar are developing at a rapid rate. The city of Gaya is experiencing a growing industrial corridor with planned infrastructure for power, transport, and industrial clusters. Other cities are also catching up with the plans for upcoming metro system in Muzaffarpur, and the Amas–Darbhanga Expressway which stands out as Bihar’s flagship green expressway project connecting southern and northern regions of Bihar. This growing infrastructure landscape has posed a need for materials that will withstand the harsh weather conditions and provide industry owners with materials that will offer thermal efficiency, corrosion resistance, resilience and an aesthetic appeal.
In effect, by delivering durable, sustainable, and innovative steel solutions, Tata BlueScope Steel empowers contractors and public agencies to build future-ready infrastructure. Globally renowned products like COLORBOND® steel come equipped with the solar-reflective technology of THERMATECH®, which has proven to lower temperatures by 6°C, making it ideal for the summers in Bihar. Additionally, the flood-prone regions of terrain have increased the popularity of ZINCALUME® steel, known to be corrosion-resistant and providing long-term structural integrity. In addition to these, Tata BlueScope’s flagship product, DURASHINE®, has seen an increase in demand due to its superior aesthetics and strength.
This depth of product performance, especially in regions like Bihar, naturally translates to real advantages.
Priya Rajesh, Chief Marketing Officer of Tata BlueScope Steel, emphasises, “The robust infrastructure demands of modern India require materials that integrate strength with reliability. Tata BlueScope Steel’s products are engineered to provide dealers and builders with sturdy materials that result in long-lasting infrastructures.
Centred around the nation’s unique challenges, every product we offer is a fine mix of international standards and regional needs. This is how we plan on promoting a future of sustainability and economic growth – with awareness and actions.”
Project Vistaar, an ongoing initiative by Tata BlueScope Steel, aims to expand the company’s reach and provide local dealers and developers with high-quality, long-lasting steel solutions, enabling them to foray into the urban markets with strength and reliability. The company also aims to increase access to top-notch solutions, rising as a backbone to smaller markets in the contemporary infrastructure space.
Furthermore, through its purpose-driven initiative #ShelterForAll, Tata BlueScope Steel is contributing to projects such as community health centres, livestock shelters, and disaster-resistant structures—facilities that are essential in a state exposed to extreme weather conditions. These efforts are designed to provide safety, resilience, and a sense of progress to local communities. As Bihar builds a future rooted in growth and resilience, Tata BlueScope Steel stands as a trusted partner in progress, shaping structures that last, protect, and inspire.
Tata BlueScope Steel proudly maintains its tradition of social responsibility and nation-building by actively participating in its projects. With a focus on community development, sustainability, and trust, the organisation is not just constructing infrastructure but also making a positive impact on India’s future. Every sheet, building, and shelter it offers contributes to India becoming more resilient.
About Tata BlueScope Steel:
Tata BlueScope Steel Private Limited (TBSPL) is committed to build India’s promising future, by unlocking the potential of its people, and technology, creating architectural marvels in steel. Backed by a trusted legacy, Tata BlueScope Steel is a leading player within the colour-coated steel industry. With a focus on customer-centric solutions backed by innovation and sustainability, our team of experts uniquely addresses the opportunities and challenges of our customers, communities, and the planet at large. An equal joint venture between Tata Steel and BlueScope, Tata BlueScope Steel is an epitome of business integration that designs, manufactures, distributes, constructs and services a wide portfolio of coated steel building and construction solutions. The company’s offerings include cladding solutions in the form of coils, profiles, structural products, and accessories. With 7 state-of the-art manufacturing facilities located strategically pan India & over 6,000 touch points and sales offices; Tata BlueScope Steel offers a closer-to-customer experience through its wide presence. Headquartered in Pune, Tata BlueScope Steel employs more than 1000 employees committed to strengthening a more prosperous India, through its corporate responsibility priorities critical to healthy communities: education, environment, and quality of life!